Win Clients With Your Auto Repair Shop Website & Online Marketing

Do you want more clients? Find out how to improve your auto repair shop website & online marketing to win more clients.

43%
of drivers perform a search online or on their phone when deciding where to take their vehicle for service

Google+ Sterling Driver Insights Study.
Google Consumer Surveys “What online research did you perform prior to
deciding where to take your vehicle for service?” Adults 18-44. n=239 June 2013.

 

Are you a car mechanic or auto repair shop owner wanting to win more clients?
Good News: The driver is yours to win

1 in 3 drivers are uncommitted to a particular auto repair shop, and even the committed drivers can be converted:

car mechanic at workshop

Do you currently have a favored mechanic and/or service shop to perform routine vehicle maintenance?

  • 42%
  • 36%
  • 20%
  • 2%

42% Yes I have a favorite mechanic and/or shop

36% No, I go wherever is affordable/convenient

20% I take my car to the dealer for all services

2% I do the work myself

Google+ Sterling Driver Insights Study.
Google Consumer Surveys “What online research did you perform prior to deciding where to take your vehicle for service?” Adults 18-44. n=239 June 2013.

 

Take Action

I’m not very good with computers.
I need help winning more clients

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I want more information and learn how to win more clients myself

 

 

We’ve identified different opportunities to win clients:

01

The Search

My process is online search, then reading reviews, then checking out specific websites to cross check prices”

02

Regular Servicing

I use Google search and maps to find places that are close and convenient to me

03

Considering DIY

40% of drivers research how to do their own repair before taking vehicle in.

With these opportunities in mind, it makes sense to be well positioned in Google and Google Maps as well as having positive online reviews about your service.

You can even go further and create DIY tutorials, videos or guides to reach that 40% of drivers who are DIFMers (Do It For Me) who still research like DIYers (Do It Yourself).

You can look up videos on YT, but the videos are not good enough, not detailed enough. There is no ONE provider of informative readings and video about cars- There should be one.

Google+ Sterling Driver insights Study.

 

 

When it comes to parts research and purchases, online searches are highly influential

While most purchases still happen offline, seven in 10 drivers start their parts purchase process online.










39%

39% Researched online, purchased offline

30%

30% Purchased online

25%

25% Researched & purchased offline

6%

6% None

Millward Brown Digital/Google Auto Parts/Accessories Purchase Study, August 2013 google.com/think
C1. Which of the following best describes how you approached your most recent [CATEGORY] purchase? Please select one 5 answer only. N=219-1018

 

 

Our Strategy To Win Clients With Your Auto Repair Shop Website & Online Marketing

01 Create a functional, reliable and good looking website

02 Develop a conversion strategy, to convert website visitors into clients

03 Now that the conversion strategy is in place, bring more potential clients to your website using search engines, industry online publications and social media.

 

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