We understand that you are probably a Jon Snow when it comes to website performance.
The phrase “You know nothing Jon Snow” became very famous a few years ago in reference to the fictional character Jon Snow of the famous Game of Thrones series and book. If “You know nothing” or little about how to make a website that performs and help you achieve your business objectives, then, this article is for you.
We’ve created a three steps process to make a website. This is not a technical guide on how to use HTML or CSS nor a tutorial on how you can develop your own website. Developing the skills to create a professional website may take years.
Instead, we’ve compiled a list of characteristics and standards that any website should meet. We’ve avoided using technical terms as much as we can. We believe this is the correct process to make a successful website for most businesses in Australia.
99% of businesses have a website with the purpose of getting more leads and clients. This process has been designed to achieve exactly that.
I have to give credit to Brent Weaver, creator of the Website client’s hierarchy of needs Website client’s hierarchy of needs. Which inspired me to create these 3 steps. Most of the ideas in this process are taken from there.
Functional and Reliable Website
We believe this is the very minimum level at which websites should be for a business to be considered serious.
A functional and reliable website should have a hosting infrastructure in place, be spam and error free, be secure, fast, it’s content should be up to date, should have good design and be mobile friendly.
To find out more, please go to How to Start a Website and learn how you can make your website “Functional and Reliable” in detail.
Client Focused Website
You should have a very solid base if you have completed step 1. Now, you should move on to understand who your target audience is. With that focus in mind, you should be able to create content that speaks directly to your audience (consider hiring a professional copywriter).
When somebody comes to the website you should be conscious of what you want them to do once they are at your website. Additionally an email list should be in place and some sort of email communication should be sent in a regular basis.
To find out more, please go to How to Create a Website and learn how to make your website “Client Focused” in detail.
Now, that you have defined what potential clients do when they come to your website, it is time to attract more visitors to your website using Search Engine Optimisation (SEO), online paid advertising, content writing (like I’m doing right now with this article) and social media.
To find out more, please go to How to Build a Website and learn how to make your website “Popular” in detail.