Web Design Glossary

Anchor Text: Clickable text in a hyperlink.

Backup: Copy of your website files and database made in case your website gets hacked, damaged or deleted.

Content Management System (CMS): Web application designed to make it easy for non-technical users to add, edit and manage a website.

Conversion: Is to get a visitor to perform the action the page was build for. For example buying products or subscribing to mailing lists.

CSS: Cascading Style Sheets is a style sheet language used to determine the look and formatting of a website.

Google Search Console: Formerly known as Google Webmaster Tools – allows web owners to discover problems which might hurt their rankings or user experience. It is also where basic info about the website is provided to Google.

Hosting: or Web Hosting is a service that allows individuals and organizations to make their website accessible on the Internet.

HTML: Hyper Text Markup Language is the standard markup language used to create web pages

Lead Magnet: Something that you offer potential clients in exchange for their contact details.

Meta Descriptions: Element that describes your page to search engines.

Responsive Design: Approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. Allows websites to display nicely on mobile phones, tablets and desktops.

Robots.txt: File used in website to list files and folders that should be ignored by search engines.

Press Release: An official statement issued to newspapers and other publications giving information on a particular matter

Search Engine Optimisation (SEO): Methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine

WordPress: One of the most popular CMS and blogging system.

XML sitemap: List of pages of a website which is sent to search engines to help them find a website correctly.

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